Privacy Policy

Welcome to OOTD ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website or use our mobile application and tell you about your privacy rights and how the law protects you.

1. Information We Collect

1.1 Personal Information

We may collect the following personal information:

• Email address (for account creation and communication)
• Name (if provided)
• Profile information and preferences

1.2 Usage Data

We automatically collect certain information when you use our service:

• Device information (type, operating system, unique device identifiers)
• Log data (IP address, browser type, pages visited, time and date of visits)
• Usage patterns and interactions with our application

1.3 Photos and Content

When you use our AI-powered features, we may process:

• Photos of clothing items you upload
• Style preferences and outfit selections
• User-generated content and feedback

1.4 Location Data

With your permission, we may collect location data to provide weather-based outfit recommendations. You can disable location services at any time through your device settings.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our service: Including outfit recommendations, wardrobe management, and personalized features
• To improve our service: Analyzing usage patterns to enhance user experience and develop new features
• To communicate with you: Sending updates, newsletters, and responding to inquiries
• To ensure security: Detecting and preventing fraud, abuse, and security incidents
• To comply with legal obligations: Meeting regulatory requirements and responding to lawful requests

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (e.g., cloud storage, analytics, customer support)
• Legal Requirements: When required by law, subpoena, or other legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share your information

4. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Secure data storage with reputable cloud service providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

5. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request access to your personal data
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data
• Portability: Request transfer of your data to another service
• Opt-out: Opt-out of marketing communications at any time
• Restriction: Request restriction of processing your personal data
• Objection: Object to our processing of your personal data

To exercise these rights, please contact us at hello@livup.app.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

7. Third-Party Services

Our service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.

We may use third-party services including:

• Weather data providers
• Cloud storage services
• Analytics platforms
• AI and machine learning services

8. Children's Privacy

Our service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us, and we will delete such information from our systems.

9. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. We ensure that appropriate safeguards are in place to protect your personal data in compliance with this privacy policy and applicable laws.

10. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. When we no longer need your personal data, we will securely delete or anonymize it.

11. Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date. You are advised to review this privacy policy periodically for any changes. Changes are effective when posted on this page.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your CCPA rights

Note: We do not sell personal information as defined by CCPA.

13. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have data protection rights under GDPR. These include the right to access, update, or delete your personal information. You also have the right to data portability and the right to withdraw consent at any time.

Our legal basis for collecting and using personal information depends on the data and context:

• You have given consent
• Processing is necessary for contract performance
• We have a legitimate interest
• We need to comply with legal obligations

14. Do Not Track Signals

We do not track users over time and across third-party websites and therefore do not respond to Do Not Track (DNT) signals.

15. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us: